Social Media Marketing & Paid Ads Expert

Social Media Marketing & Paid Ads Expert develops practical campaign capability across organic social media, paid advertising and community engagement. Learners work with cross-platform planning, audience targeting, video formats, automation tools and performance-focused optimisation.

What you will develop

• Social media marketing across major professional and consumer platforms.
• Paid campaign planning across search, social and professional networks.
• Influencer, community and video-marketing approaches.
• Automation and AI-assisted techniques for campaign planning and optimisation.

How learning is applied

Learners plan and manage a cross-platform campaign that brings audience, creative, channel and performance decisions together into practical marketing evidence.