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Combine SEO, content, social media, paid advertising, analytics and automation in one connected digital marketing pathway with progressively applied campaign projects.
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Integrated Digital Marketing Expertise (IDME) combines the SEO Strategy, Social Media and Paid Ads, and Analytics and Automation tracks into one connected journey. Learners progress from search and content foundations through campaign delivery to measurement, automation and strategic optimisation.
What you will develop
- SEO, content and keyword strategy.
- Social media, paid advertising, video and community engagement.
- Analytics, conversion tracking, automation and performance reporting.
- Integrated campaign judgement across channels, audiences, content and measurable outcomes.
How learning is applied
The integrated route uses progressively broader campaign projects so learners can demonstrate planning, execution, analysis and optimisation across a connected digital marketing portfolio.
Related academies
Programme level
Audiences
Duration wording
28 to 32 weeks
Aftercare included
On
Job-search support months
6
In-role support months
3