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Build practical digital marketing and SEO capability across search optimisation, content strategy, keyword research, competitor analysis, CMS tools, link building and AI-assisted optimisation.
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Digital Marketing & SEO Strategy Expert develops practical capability in search optimisation, content marketing and campaign planning. Learners connect SEO fundamentals with keyword research, competitor analysis, content production, CMS tools and responsible AI-assisted optimisation.
What you will develop
- On-page, off-page and technical SEO fundamentals.
- Content marketing, copywriting, keyword research and competitor analysis.
- Blogging, CMS tools and link-building strategy.
- AI-assisted SEO workflows and evidence-based campaign improvement.
How learning is applied
Learners bring the pathway together through an applied SEO strategy project that turns research, content and optimisation decisions into a coherent campaign plan.
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Duration wording
18 to 20 weeks
Aftercare included
On
Job-search support months
6
In-role support months
3