Visitor summary
Develop digital marketing analytics and automation capability across web analytics, conversion tracking, email marketing, automation platforms, KPI dashboards and AI-assisted performance analysis.
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Digital Marketing Analytics & Automation Expert develops the analytical and automation skills needed to measure, improve and scale digital marketing activity. Learners connect web analytics, conversion tracking, email marketing, automation and performance reporting.
What you will develop
- Web analytics and conversion-tracking fundamentals.
- Email marketing and marketing-automation workflows.
- KPI dashboards, ROI reporting and performance interpretation.
- AI-assisted analytics for pattern identification, forecasting and campaign improvement.
How learning is applied
Learners build an analytics and automation project that connects campaign data, tracking, dashboard reporting and automated marketing activity.
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Duration wording
18 to 20 weeks
Aftercare included
On
Job-search support months
6
In-role support months
3