The RDE Digital Marketing Academy develops the planning, content and analytical skills needed to reach audiences and achieve measurable communication goals. Learners connect creative activity with customer needs, channel strategy and performance evidence.
Training covers campaign planning, content production, search, social media, email, audience journeys and measurement. Learners practise making informed improvements instead of relying on untested assumptions.
What You Can Expect
- Audience research, positioning and campaign objectives
- Content planning, copy and digital storytelling
- Search engine optimisation and discoverability
- Social media planning and community engagement
- Email, landing pages and conversion journeys
- Campaign analytics, reporting and optimisation
- Portfolio evidence for digital marketing roles
Who the Academy Supports
The Academy supports career starters, career changers, professionals, small organisations and larger teams seeking stronger digital marketing capability. It also supports employment partners commissioning practical pathways into digital work.
From Learning to Application
Learners plan and evaluate realistic campaigns, produce channel-ready content and use performance data to improve results. The objective is to create responsible marketers who can connect activity with clear organisational outcomes.
Explore the available programmes or register your interest to discuss the most suitable pathway.